When someone impresses you, what do you notice and what do you remember about them? It may not be the actual words that came out of their mouth, or the proposals they put forward. More likely, you noticed their air of confidence, and self belief. Certainty in their own power. An aura of leadership.
You’re picking up on their nonverbal communication. That person stands out to you because they feel confident and confidence shines. It’s got a glow and energy that’s so attractive. And it can’t be faked. Either a person feels it (and thus displays it automatically) or he doesn’t. We set up confidence with you and in you. And that changes everything about how you communicate and work and persuade and sell and connect with others.
If you’re flailing around in a sea of self-doubt here’s your life preserver to pull you out: Designer Feelings®. Confidence for sale.