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friends. Below is "The Monthly
Trance" newsletter from April, 2008. To see more archived issues, click to the left!
The Language of Influence - Embedded Commands
April, 2008
Hi, Hypno-Friends!
I hope your spring has sprung well, life is exciting and good, and that
you are enjoying the warmer weather and longer days. Today I'm going to
talk about something with which you are constantly being
bombarded! The topic is the language of influence, how words can
act on you on an unconscious level to influence your thoughts, your
actions, and your behavior. Specifically, I'm going to talk today about
"embedded commands."
Advertisers and salespeople love these, and know their power to get you
to buy, buy, buy!! If you've ever watched a TV commercial, or
have read an ad in a magazine or newspaper or online, or talked
to a salesman, you've experienced embedded commands. And I'm sure
you've also experienced them in everday family and friends'
conversations, and use them yourself in your daily life, perhaps on a
totally unconscious level.
Embedded commands is a concept from NLP (Neuro-Linguistic
Programming™). An embedded command is a directive, a
declarative sentence or phrase, a telling you what to do or think,
which is "hidden" within other text in a sentence. The structure
of the sentence (along with other markers which we will discuss) leads
the "secret message" to zip right into your unconscious mind without
resistance. Your conscious mind is focusing on the rest of the
sentence content and doesn't "hear" these messages.
Your unconscious mind is really the seat of your beliefs and behavior, so messages that get in there have incredible power.
Here's an example, involving negation: "Don't think of a pink
elephant wearing a purple ballet outfit." What just
happened? Your mind did it! The embedded command here is "think
of a pink elephant wearing a purple ballet outfit." Here is
another example: "Don't you agree, John?" The embedded
command here is "agree, John!"
Often, like the example above, the sentence is in the form of a
question, so that consciously, you don't feel that you're being ordered
to do something. "Would you be so kind as to get the door?"
The embedded command here is "get the door." Another
example: "Do you remember how clean the kitchen was when Grandma
came over?" The embedded command here is "clean the
kitchen." My mother used a similar one on me all the time:
"Just how long would it take to do the dishes?" "Do the dishes!"
Another way that commands are embedded is within quotes, telling what
somebody else said. The conscious mind thinks it is just hearing
a story, while the unconscious mind takes it as a direct
instruction. "And then my friend said to his co-worker, you can
take me to lunch today." The embedded command here is "take me to
lunch today."
There are many sentence structures which "fluff up" the sentence and
hide the command. But there are many other ways to influence and
give power to the embedded command beyond sentence structure, as well.
You can mark out the embedded command using your voice in a number of
different ways. Even if the sentence is in the form of a
question, when you deliver the command, give it a command
tonality. With a question, your voice goes up at the end.
"Right??" With a command, it sounds firm and final, with a
downward tone. "Right!!" Give the embedded commands with
that downward tonality. Not harshly or unduly agressively, but as
though you 100% expect obedience.
You could also pause before or after the command to give
emphasis. "And then Jane said: 'drive me to the
store.'" And then Jane said (pause) drive me to the store.
You can also tinker with your voice tone and/or volume, and/or
speed--just create some change for the command portion only to mark it
out to the unconscious mind. The conscious mind may not and
probably won't even notice.
You can also incorporate gestures and body language to give emphasis to
the commands. A tilt of the head, a raised eyebrow, a hand
gesture, all these things are powerful and will be read by the
unconscious, which notices EVERYTHING.
It's good to be aware of embedded commands, those attempts by others
and advertising and the world to influence you. It's also cool as
well to work them into your own language if you're so inclined.
You use them unconsciously, already. Words are power!!
*****************
Michael and I are offering live, hands-on trainings in NLP™
this summer through the NLP™ division of our company:
Mindworks NLP. For more information on learning these invaluable
tools for positive change for yourself and/or for certification as a
Practitioner to help others change their lives, check out our website: http://www.mindworkshypnosis.net/mindworks_nlp.html
or contact us at connie@mindworkshypnosis.net or call (425) 564-8608.
These residence trainings will encompass several weekends' time and
will be held in the Seattle area. You will earn certifications as
"Licensed Practitioner of Neuro- Linguistic Programming™"
and/or "Licensed Master Practitioner of Neuro-Linguistic
Programming™" recogized and authorized through Richard Bandler's
Society of Neuro-Linguistic Programming™. The real
deal!! We're also offering a taster single weekend course
called "NLP™ You Can Use." We limit class size to assure
personal attention to our students, so if you're interested, it's
a good time to call now.
If you'd like to learn to craft your life and emotional states into
precisely what you want for yourself in any situation, I heartily
recommend NLP™ training. These tools are powerful and quick
and utterly amazing.
*****************
There's still time to grab a seat for my BCC course on Healthy Hypnosis:
Letting Go of Weight. Last time I looked, there were 5 seats still available. Class begins Monday, May 5th.
Imagine yourself in your "skinny jeans." Hear the compliments of your
family and friends. Like what you see when you look in the mirror! Feel
the energy! The hypnosis skills taught in this workshop can help
you unleash the infinite power within you to achieve all this!
You'll learn to reprogram your own mind to act in ways you desire:
healthy choices, healthy eating, motivation to exercise. It won't be a
struggle, and it's not a "diet," it's simply doing what you want to do.
Your mind and your body will be working together--for your health!!
Healthy Hypnosis: Let Go of Weight
Item: G8991 Connie Brannan
6:30 PM - 9:30 PM North Campus
Sessions: 2 M Location: W275 10700 Northup Way
5/5/2008 - 5/12/2008 Fee: $69.00
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